Lead Articles
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Travel guide Zurich delights – “You don´t find Zurich, the city finds you”
Busy and bustling for some, an oasis of calm to others, Zurich is Europe’s archetypical small big-city, headlining a rich cultural agenda, world-class shopping, sundry entertainment, and a quality of life that is second to none. ‘A delicious breakfast bowl is the best way to start your day,’ says Janina Brucker. Her smile reaffirming her […]
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Lac Léman – Where the summer is easy…
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Zermatt: Timeless winter magic
If you follow the Matter Vispa river upstream, you will find yourself facing the Matterhorn. At the foot of this mighty peak, dozens of natural springs were the reason for Zermatt’s original name: Praborno, “meadow among natural springs.” At these altitudes, water turns to snow and ice during the winter months. And before long, Zermatt […]
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Travelguide – Gstaad
Gstaad is just a stone’s throw from the very birthplace of Swiss luxury hospitality, which started along Lake Geneva. Embedded among five mountains Before it turned into an upscale resort at the beginning of the 20th century, Gstaad used to be a farm town like many others. The misfortune of the great fire of 1898 […]
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It all started with a bet
St. Moritz owes its global significance as a winter sport resort to its breath- taking location in the mountains – and a clever hotel owner. We turn our eyes to September of the year 1864: Johannes Badrutt, owner of the luxery Kulm Hotel in St. Moritz, has joined the last of his summer guests from […]
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La dolce vita! How to enjoy the sweet life in Ticino
Among the charming towns and soothing nature of Ticino, a Mediterranean lifestyle meets Swiss quality and orderliness. Think yachts floating on turquoise lakes, hikes through chestnut forests or a lineup of unmissable events. During summer months when it can be cold and wet north of the Alps, Ticino is basking in the sun. With more […]
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Magical Mountain Moments – Luxurious snugness in ski areas
Snow, ice, and the mountains – All this all used to mean hardship for people living in the Alpine valleys for thousands of years. Today, they are the three basic elements of Alpine lifestyle. Those three, skiing, and mountain huts. In addition, vanguard architecture and gourmet cuisine have long found their way up to Alpine […]
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Switzerland’s Food Festivals – Cultural diversity & love for good food
Eating, today, is often a social event. New food festivals have transferred the act of enjoying a meal from the privacy of dining rooms and from closed circles to the streets. A novel event format, they draw and delight countless people. Switzerland, where an unparalleled number of award-winning celebrity chefs seem to push each other […]
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Switzerland – as cool as Ice
When winter descends on Switzerland, glassy smooth and harsh, frozen surfaces as well as freshly powdered pistes are calling. Frozen water lends itself magnificently to ice skating, high-altitude hiking or climbing with ice axe and crampons. It can be sculpted into natural works of art and can even be lived in – The Swiss ice […]